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PROJECTS
Vertu, Madison Avenue, New York
Oversaw this New York City project from grey box to the first successful year of trade.
We recruited an incredible team, planned and executed an amazing launch event, PR and marketing campaign and built a sustainable strategy that continued to deliver results.
Georg Jensen, London
As MD for the UK, was responsible for the redevelopment of the entire UK retail estate increasing the footprint from 156m2 to 316m2 in one year.
New boutiques were, Mount St (Flagship), Royal Exchange, Westfield (Village), Harrods silver room, Selfridges Wonderoom, and a temporary pop up in Burlington arcade. During this year we also relocated the head office and
e-com facility to Bond St house.
Watches of Switzerland, London
As head of operations, oversaw the Knightsbridge project which incorporates Rolex and Patek Philippe boutiques, branded shop in shop and multi-brand environments as well as a VIP lounge and bar area.
Was also responsible for the opening of the WOS operated Rolex boutique in Heathrow T2 and the refurbishment of the Rolex boutique in Old Bond St.
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